Donor Engagement

Most companies nowadays have heard about Corporate Social Responsibility (CSR) programmes. Started by and usually connected to the bigger companies of this world (as the name would suggest) such initiatives are sometimes seen as not related to the core business and hard to manage. Both could not be further from the truth.

One of the features of the life of Blackfriars Settlement is the frequent visits by individuals or teams of volunteers; fulfilling the widest array of activities imaginable. I want to record our most grateful thanks to all those from our Corporate Sponsors who have given their time, imagination and commitment to support our work.

Having a constant income over time is crucial for your charity, as it allows you to plan ahead and cover the costs of running your activities. This means that keeping your existing donors is at least equally important as adding new ones.

Every organisation (business or charity) relies on its connections with other organisations, customers, partners (usually real human beings), etc. to conduct its activities. The more this organisation operates the more connections it establishes and the more important they become for its operations. Accordingly, these relationships fuel the growth of the organisation. In the business world these are usually client relationships, which at the end of the day pay the salaries.

I’ve spent most of my fundraising and professional career in digital and tech so I spend a lot of my time in conversations about, well, tech, digital, and the future. What’s changing on Facebook? What’s next with mobile? How will philanthropy be different with Millennials?

Lifetime Value is the most important metric for your organization’s fundraising. The most powerful way to boost Lifetime Value is to keep donors around longer. The best way to keep donors around longer is to make them happy and satisfy their needs.

Ariga Ibabu. There’s about a 0.1% chance that I spelled his name right. But I don’t think he’ll mind because I’ve never met him. And yet, he’s been an influential person in my life and career. Let me explain…

Have you ever wondered why people don’t give? Or why people don’t give more? A frustrating question that took on a new meaning for me after I had visited a project in Zambia I was working on with Spark Ventures. After coming back I felt so passionate, so broken, so desperate to help that when people wouldn’t give I would think to myself “why don’t you get it!!!”. Fundraising from a position of “why don’t you get it” is a recipe for disaster however as not everyone does get it and why should they?

You are what you measure.

So goes the expression. An expression I personally believe in and the older I get and more experience I have, I think the importance of such a statement only grows. Measurement doesn’t just show progress or results but shows insights and, perhaps most importantly, shapes behaviour. So measuring, when it comes to nonprofit’s and fundraising, is a very under used tool and, hopefully, this post will be helpful in understanding measuring, how to go about it, and what are some things that you should measure.