Fundraising

The BBC’s weekly technology programme BBC Click, which airs internationally and is presented by the show’s charismatic host Spencer Kelly, has recently featured KindLink in one of their episodes.

Having a constant income over time is crucial for your charity, as it allows you to plan ahead and cover the costs of running your activities. This means that keeping your existing donors is at least equally important as adding new ones.

We recently published a post about compliance when accepting online donations for charities, and although online donations are the way forward in terms of donor preferences and fund security most non-profit organisations still accept other types of donations - such as bank transfers, cheques, cash, etc. - so it is time to discuss how charities would like to or should manage their donation records.

Every year charities claim more than £1 billion back from the HMRC as part of the Gift Aid scheme. The scheme has proved to be hugely successful as an additional income stream for non-profits and is a way to give donors a clear say on what their taxes (or at least part of them) should be spent on.

Every organisation (business or charity) relies on its connections with other organisations, customers, partners (usually real human beings), etc. to conduct its activities. The more this organisation operates the more connections it establishes and the more important they become for its operations. Accordingly, these relationships fuel the growth of the organisation. In the business world these are usually client relationships, which at the end of the day pay the salaries.

I spoke at two events during ‘fundraising week’ in April 2016. And at each event, I was asked about how operational staff can get trustees more involved in what they're doing without crossing the lines of governance.

I’ve spent most of my fundraising and professional career in digital and tech so I spend a lot of my time in conversations about, well, tech, digital, and the future. What’s changing on Facebook? What’s next with mobile? How will philanthropy be different with Millennials?

Lifetime Value is the most important metric for your organization’s fundraising. The most powerful way to boost Lifetime Value is to keep donors around longer. The best way to keep donors around longer is to make them happy and satisfy their needs.

Ariga Ibabu. There’s about a 0.1% chance that I spelled his name right. But I don’t think he’ll mind because I’ve never met him. And yet, he’s been an influential person in my life and career. Let me explain…