Marketing & Media

Young consumers are expecting more User-Generated Content (UGC) from big brands, whether this content is used for product or CSR marketing. Consumers will seek more authentic options if businesses continue to plaster their social media channels with glossy, professional branded content. 

Your employees are volunteering for unique charities that spark their interest, but their volunteer hours might be going overlooked. Are your employees communicating their volunteering outside of the office?

The leading CSR trend of 2019 is the transition away from glossy, brand-heavy content to an authentic portrayal of social giving. Who is producing this new content? It’s not your costly public relations agency. 

It’s your employees.

Employee branding is the strategic use of employee experiences and brand loyalty to market your business. Who knows your product better than those selling it? Consumers want to see your CSR efforts on an individual level, and your employees are the perfect candidate for the job. 

In an industry survey, 88 per cent of millennial employees said they feel more loyal to a company that helps them contribute to social and environmental issues. Young workers are willing to receive pay cuts for increased CSR activities, but does philanthropy belong in the office? 

You spend the majority of your waking hours working. As an employee, you should be feeling purposeful at the office or at least have a decadent cup of coffee available.

Stakeholders and customers no longer want to hear your business’s sustainable initiatives. They expect sustainability to be already at the center of your business model.

Recruiters are searching for creative, new talent, and aspiring workers are looking for employers keen on community engagement and sustainable innovations. Millennials are attracted to corporate social responsibility, and CSR is often a key topic during the hiring process.

Most companies nowadays have heard about Corporate Social Responsibility (CSR) programmes. Started by and usually connected to the bigger companies of this world (as the name would suggest) such initiatives are sometimes seen as not related to the core business and hard to manage. Both could not be further from the truth.

When you aim to solve big problems, you need to have the right tools. Even better if they are free, and absolutely amazing. 

Many nonprofit organisations in the UK struggle with migrating to online digital solutions, usually because of two reasons:

Welcome to the 2013 Social Charity Study, our third annual review of social and digital activity amongst the UK charity sector, and this year there have been some startling findings.