employee branding

Your employees are volunteering for unique charities that spark their interest, but their volunteer hours might be going overlooked. Are your employees communicating their volunteering outside of the office?

The leading CSR trend of 2019 is the transition away from glossy, brand-heavy content to an authentic portrayal of social giving. Who is producing this new content? It’s not your costly public relations agency. 

It’s your employees.

Employee branding is the strategic use of employee experiences and brand loyalty to market your business. Who knows your product better than those selling it? Consumers want to see your CSR efforts on an individual level, and your employees are the perfect candidate for the job. 

In an industry survey, 88 per cent of millennial employees said they feel more loyal to a company that helps them contribute to social and environmental issues. Young workers are willing to receive pay cuts for increased CSR activities, but does philanthropy belong in the office?